The After Hours Club is a relaxing beach-bar focused on letting the day-to-day life go by living slow and free!
For this project, I was tasked to create a logo based on the name of the business. The After Hours Club logo project was given to me my sophomore year, and I decided to do a different spin on this than my original design. I wanted to really feel the term 'after-hours' by creating a vacation-centered bar, honing on allowing hard workers to put their hard earned time off to good use. I created a tropical color palette, and kept the type in the logo a little sophisticated, with a touch of fun. I used the hibiscus flower as an icon to pull a vintage-esc vibe while still keeping the icon on theme with the bar.
Skills Developed -- Branding, Typography, Pattern, and Mockups