LAEKOU is a fun accessory brand focused on elevating everyday keys, totes, and purses into fashion statements with their aesthetically pleasing keychains!
For this project, we were tasked to create branding for an unknown company found on the internet. I found LAEKOU as they had absolutely no branding for their products. I took this blank canvas and wanted to create a cute and unique brand for them! Their products focused on cute bag charms and keychains, featuring pastel colors, hearts, cats, angels, and other cute icons. I used a friendly-feeling type and pastel colors to create the typography for the logo. I tied the name together with a keychain lock to tie in the products. I created a mascot, "Charmie," as a way to relate back in the characters from the keychains they provide.
Skills Developed -- Branding, Typography, and Mockups