The Good Molecules Advertisement was a class project that focused on taking a company's brand to create a realistic Instagram advertisement for a product.
This project was class project that included studying a pre-existing brand and learning how to handle other's branding guides. I chose Good Molecules' Mandelic Acid Serum as my product of study, as I have used this product and love the branding Good Molecules has for their products. I studied their website for patterns, colors, and typography. This project was great for learning how to handle Instagram sizing for posts, with taking great care of type, photo, and imagery sizing. I made sure to find a consistent, but colorful, color palette for this project to adhere to the vibe of the brand. I created graphics that visualized the effects and benefits of the serum for easy understanding.
Skills Developed -- Branding, Typography, Advertising, Mockups, Graphics, and Photo Editing